Top 3 Content Strategies for the Science and Research Industry
Imagine this… your research company has just made a scientific discovery that could help impact the lives of millions of people across the globe! Now, how do you get that important information from the science community, across to the general masses?
Social media marketing is your doorway to connect to a much broader audience and get your vital scientific information out there to the world. To grow your base and show your relevance, it will take a lot more than expert voices spouting out technical jargon to draw in the everyday science geek.
Creating engaging content is just one piece to the puzzle. Knowing how to plan, develop and manage that content will sky rocket your presence in the digital world. Here are my top 3 tips to bring your scientific findings to all those that need and want to know:
1. Know Your Audience
Are you speaking to other scientists, the general public, college students or young children? Conveying your research in a way that is palatable for your audience is crucial. You need to be able to cite credible sources and explain complex concepts clearly to the audience you are catering to. It is easy in social media, to just scroll on by a post, so hook your audience with information that will excite, intrigue or dazzle them, without giving away all the info in your first breath.
2. Create a Content Calendar
Frequent and consistent posts are the building blocks to help grow your message and the brand you are introducing. But what should all these posts be about and what are your goals in your social media presence? Is it to get likes, shares, comments or more followers? Whatever it is, you will want a clear set of actions. Varying the types of posts you make will help with your audience engagement.
Instead of just regurgitating information, try adding posts such as Q&A’s, polls, challenges and behind-the-scenes content to boost your engagement. Integrate these posts with things like the latest research findings, industry trends and case studies to create a powerful online presence.
3. Analyze the Data
Creative content marketing, particularly in the science sector, is constantly evolving, so it is important to stay fluid, not just to the times, but to the wants and needs of your audience.
Once you start creating all these amazing posts, it is equally important to analyze the feedback from your audiences. Knowing what posts they connect with and how they are connected to them will allow you to tweak your content calendar each month to include more of what your people are yearning for. There are many software programs out there these days to help you in your data research. These include the built-in analytic tools in the individual platforms you use (ex. Instagram, Facebook, etc)
So does all this marketing research, content creation and data analysis seem a little overwhelming to you? It can be. It does require some extra time and effort at the start to get things flowing in the right direction. Luckily, fantastic companies such as Sociable take all the guesswork out of it for you and are here to help you build your online presence and achieve your business goals.So give us a call to start your journey today and let us help you get your science and technology information out to the world.
